We put a lot of effort into being completely transparent about where every penny raised goes. Our editorial team will create a costing for each book, which is contractually agreed with the author and breaks down the crowdfunding target.
The crowdfunding target contains all the costs associated with creating the book including copy and proof reading, typesetting, cover design and printing. In addition to this there's also the costs to fulfil some pledge levels.
The target for a project can depend on many factors - the format of a book (digital vs. hardback), whether it's a black and white, text only book, or a full colour photo book. The number of permissions required can also have a considerable impact on the target.